Inherhart Plus

about

For this project, I was given the copy and creative freedom to create a promotional poster. First, I had to think of what my concept would be, where did I want certain elements to be laid out. I researched other companies and how they laid out their designs and decided to create something different so that Inherhart could stand out from their competitors.

When searching for a good photo of a dog, I could not find one that had the right positioning, so I used a photo that I shot. I rendered it in Photoshop and used it for the poster. I didn’t want the corporate serif and san-serif type, yet I needed a type that was very legible because of how small it would be on a potential package. For colors, I didn’t want to take away from the design by using too many colors, and it had to be easy for the eyes to read.

In the end, I used a photo I shot of a brown lab. I chose the complementary colors yellow and blue to suggestion calming and uplifting with confidence. I decided to use the typeface Fredricka the Great to give a little texture and playfulness to the design. With these choices, I believe that this product will stand out from the rest.